What is Alexa Internet and how does its page ranking work?

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Alexa Internet is a California-based subsidiary company of Amazon.com. Alexa operate the website “alexa.com” that provides information on the web traffic to other websites.

This information is collected through the Alexa toolbar. When users download the toolbar and use it to navigate to a particular site, Alexa collects this data for its page rank calculation.

Alexa provide statistics on web site traffic, as well as lists of related links. All of this information can be found on Alexa’s Site Overview pages Traffic Detail pages and Related Links pages. To access thes pages, simply type the URL of any site into the Alexa Search box.

In addition to the features mentioned above, Alexa also has Movers & Shakers (sites jumping in traffic) Hot Searches (what people search for) and lists of Top Sites in available by language or categories.

Alexa has developed an installed based of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. For users of Alexa’s Toolbar and web site this has resulted in products that have revolutionized Web navigation and intelligence.¬†For developers this has resulted in a set of tools unprecedented in scope allowing whole new services to be created on the Alexa data and platform.

Alexa Rank is measured by the level of traffic your web site receives from the number of people who visit with the Alexa toolbar installed. It is important for you to increase your Alexa rank because advertisers and advertising services check this rank as a way to determine the worth of a link on your web site. You can sell links on your site at a high price if you have a high Alexa Rank, so it is important to increase your Alexa Rank.

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