What are the Benefits of Having a Low Alexa Ranking?
Basically, If your website has a good Alexa ranking, this means that you can increase your sales having a popular website that can be compare with its competitors. As opposed to Google's PageRank, the lower your ranking number, the better.
Increase your sales. It helps advertisers and webmasters determine the real marketing potential of your site. Blogs and ordinary websites get ranked the same way. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site. The website that had the lowest Alexa rank consistently can sell more products.
Website popularity. Alexa website traffic rankings are commonly used to measure a websites popularity. The lower the Alexa ranking, the more popular your website is viewed.
Competitive tool. Useful tool to compare against a competitor's site to measure marketing efforts and popularity, but you should take into consideration the fact that the audience sample size is fairly small. Just enter your competitor's site in the “Compare Sites” section and measure the results of your web marketing efforts in comparison with your competitors’.
SEO tool. Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.