Tag: Search Engine Optimization

A blog is a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”

Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently. Blogs are quick and easy to set up....

Visitor traffic is one of the most important factors that determine the success of a website on the Internet. However, something more important than attracting visitors is to retain them on the website. By keeping your visitors on the site for longer times, you can increase the number of page views as well your chances of them performing a desired action. Often you may notice that though your website gets a huge number of visitors, they tend to leave abruptly. This may be because there is something on your website that they don’t like. By knowing the reason why visitors leave your website, you can seek to make adjustments and thus improve the website. Here are some common reasons why people exit websites.

Poor Accessibility...

Favicon is the little picture you see on the left side of the browser’s address bar, next to the word http://

For example, if you view a site through Internet Explorer, you see an e superimposed over a blank white paper sheet. The icon also shows up when you press CTRL+D to save the link in your Favorites folder. The icon is shown anywhere you store the link, whether on the Desktop or some other place....

Google Site Links are popular sub-pages of the website under a domain. They are listed as a help so that you can browse parts of a website’s most popular pages. To get them you must rank number one for a search term in Google. For example, Hoover Web Design has them because we rank number 1 for the search term “hoover web design”. Try entering your website’s name to see if you have any site links.

Unfortunately, you can’t control which pages get listed under Site Links. Google automatically chooses Site Links, and they change from time to time. If you do manage to get them it’s great! Having more links to your website is always great....

The popularity of pay-per-click advertising shows no sign of falling, but it’s a lot more expensive than it used to be. There was a time when you could keep your listing at the number one slot for cents – now you have to shell out dollars. It’s a question of supply and demand. More and more people furiously bid for the coveted number one position.

But just suppose for a moment that you could get targeted traffic without jumping into the “bidding wars”. I tried to break free recently when I was promoting a new e-book....

A Privacy Policy can be defined as the policy under which a company or organization operating a website handles the personal information collected about visitors to the site. For most of us consumers, privacy involves protecting our integrity and our right to disclose or not our personal information to third parties, without letting anybody bother us with unsolicited communications if we do not want to be contacted.

It’s important to tell your users up front what types of information you might collect about them. By posting a privacy policy on your website and either assuring your visitors that you will not collect their information, or allowing them to opt-out, you improve the credibility of your website immensely. Follow these simple steps to write a privacy policy for your website....

Backlinks or back-links are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural, or semantic interest: they indicate who is paying attention to that page.

The quality of each backlink can be partly judged by the popularity of the page from which it originates. A page that owns few backlinks itself is not going to have a lot of traffic. And any page that has links to illegal material may actually decrease your page ranking. You can oversee a number of backlinks by searching on Google® with the search terms link: and then your website....

The Google Toolbar’s feature displays a website’s PageRank between number 0 and 10. Google has not disclosed the precise method for determining a Toolbar PageRank value.

Google representatives, such as engineer Matt Cutts, have publicly indicated that the Toolbar PageRank is republished about once every three months, indicating that the Toolbar PageRank values are generally unreliable measurements of actual PageRank value for most periods of the year....

Sitemaps are a graphical representation of the architecture of a website. They can be either a document in any form used as a planning tool for web design or a web page that lists the pages on a website, typically organized in a hierarchical fashion. This helps visitors and search engine bots find pages on the site.

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site....

Here there is some advice that can help you to increase your page rank:

1. Join forums related to your website, forums are a terrific way to achieve links to your website. Your website’s presence is important to your survival. The more people see or hear about your website the more credibility you will have, and this increases your chances of having these visitors come back and possibly become leads....

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.

Google Page rank is based on backlinks. Back links are Links pointing to your website from another website. The more backlinks you have the higher your PR will be. But be careful because if you link to spammy sites, it could lower your page rank....

Computer robot programs, referred to sometimes as “crawlers”, “knowledge-bots” or “knowbots” are used by search engines to roam the World Wide Web via the Internet, visit sites and databases, and keep the search engine database of web pages up to date.

They obtain new pages, update known pages, and delete obsolete ones. Their findings are then integrated into the “home” database....

Keywords are words used to search for information relating to an assignment topic. A keyword doesn’t have to be a single word – sometimes it can be a phrase.

Some keywords will come directly from the assignment topic (topic words). Other keywords will be associated with the topic (synonyms and/or related concepts)....