What is a Backlink?

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Backlinks or back-links are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

The quality of each backlink can be partly judged by the popularity of the page from which it originates. A page that owns few backlinks itself is not going to have a lot of traffic. And any page that has links to illegal material may actually decrease your page ranking. You can oversee number of backlinks by searching on Google® with the search terms link: and then your website....