Alexa tracks a website’s traffic history and gives a ranking based on the number of visitors using the Alexa toolbar. We all know that Alexa ranking lacks in accuracy, but Alexa rank is important because:
There are lots of customers and advertisers who take Alexa rankings seriously, and many “money-maker programs” still count on this to determine how popular our site is. If you want to sell ad space on your website through services like Text-Link-Ads, you need better Alexa Ranking and Google PR.
There are many online shoppers who are still very skeptical of where they’re going to shop on the internet. So, they usually follow others and use ratings like Alexa, Google PageRank, or other traffic rankers to perceive the value of your site.
Too many people mistakenly concentrate entirely on improving their Alexa ranking. Alexa numbers can be wildly misleading and manipulated. Since not every Internet user has the toolbar installed, Alexa will multiply the number of visitors by a specific margin to estimate the total number of visitors a site may typically get.
For instance: For every Alexa toolbar user that visits a page, Alexa may assume that another nine non-toolbar users visited the same page. For every 100 toolbar visitors, Alexa may estimate 900 non-toolbar users are also visiting the same page within the same 24-hour period.
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Do Alexa Auto-Surfs improve my website traffic?Alexa auto surf may work for new sites with very low Alexa ranking and no page rank. Using any auto-surf is considered a black hat technique and penalize by search engine like Google, specially if you are showing AdSense ads on the site.
How do I get started with Alexa?There are two easy ways to start using Alexa. If you are using Internet Explorer, visit this page and download the Alexa Toolbar.
If you’re using Firefox, download the SearchStatus extension which displays the Alexa Rank, Google PageRank as well as other useful features.
Does the Alexa widget improve your Alexa rank?Some webmasters ensure that using a widget helps improving your Alexa rank because it would load with each page view and no matter whether your visitors have the toolbar/plugin installed or not. A widget would supply traffic data for Alexa to calculate your ranking.
What is Alexa Toolbar?The Alexa Toolbar is an application produced by Alexa Internet, is a Browser Helper Object for Internet Explorer on Microsoft Windows that is used by Alexa to measure website statistics. It includes a popup blocker, a search engine entry box, a link to Amazon.com, a link to Alexa, information about the current Alexa ranking of the website that the user is visiting, and links relevant to the site the user is browsing.
How accurate are the Alexa rankings?Alexa ranking is not accurate, and can be manipulated. Alexa data is based on a statistical sample consisting of website users who have downloaded the Alexa Toolbar.
What are the Benefits of Having a Low Alexa Ranking?Basically, If your website has a good Alexa ranking, this means that you can increase your sales having a popular website that can be compare with its competitors. As opposed to Google's PageRank, the lower your ranking number, the better.
Is a low Alexa traffic ranking good?The LOWER your rating on Alexa the better. The power in the Alexa ranking is your ability to tell if someone is telling the truth about their traffic levels, whether its good to purchase advertising space on a website and you want to see if they are really getting the unique hits they say they are.
