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There are several disadvantage of Alexa ranking. is that depends on the Alexa toolbar.
• Not everybody has the Alexa toolbar installed, so there might be millions of Web sites that, even if they have a lot of traffic, will not be ranked (or not high enough) by Alexa. It is rather relative.
• Fairly small sample size of audience (those that have the Alexa toolbar installed) to measure marketing efforts
• Due to the small sample size, there are millions of websites that may get a lot of traffic but are not ranked by Alexa.
• Many people feel that Alexa traffic...
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Basically, If your website has a good Alexa ranking, this means that you can increase your sales having a popular website that can be compare with its competitors. As opposed to Google’s PageRank, the lower your ranking number, the better.
Increase your sales. It helps advertisers and webmasters determine the real marketing potential of your site. Blogs and ordinary websites get ranked the same way. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site. The website that had the lowest Alexa rank consistently...
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The LOWER your rating on Alexa the better. The power in the Alexa ranking is your ability to tell if someone is telling the truth about their traffic levels, whether its good to purchase advertising space on a website and you want to see if they are really getting the unique hits they say they are. Alexa is also useful in rating one site compared to another, but the ranking can’t tell you much beyond that.
Ratings are based on a level from 1 to 4,000,000 and it goes beyond 4 mil sometimes. The LOWER your rating on Alexa the better. Meaning if you have a ranking under 100,000 then...
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Alexa rank depends on whether your visitors have the Alexa toolbar installed. This excludes traffic received from visitors that do not use their toolbar. Your website could have some thousand visitors a day, but if none have the Alexa toolbar, that visits not improve your Alexa ranking, it counts as zero visitors.
In order to boost your ranking you can download the Alexa toolbar and use it every day to visit your own website. You can download the toolbar here: Alexa...
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There are some tips you can use to boost your Alexa Rank:
1. Install the Alexa toolbar. This is the most important thing.
2. Put up an Alexa rank widget on your website.
3. Encourage others to use the Alexa toolbar.
4. Set your website as the homepage for all browsers in the computer you have.
5. Write or Blog about Alexa. Give information to others webmaster.
6. Flaunt your URL in webmaster forums.
7. Create a webmaster tools section on your website.
8. Get Dugg or Stumbled. This usually brings massive numbers of visitors to your website.
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Alexa Internet is a California-based subsidiary company of Amazon.com. Alexa operate the website “alexa.com” that provides information on the web traffic to other websites. This information is collected through the Alexa toolbar. When users download the toolbar and use it to navigate to a particular site, Alexa collects this data for its page rank calculation. Alexa provide statistics on web site traffic, as well as lists of related links. All of this information can be found on Alexa’s Site Overview pages Traffic Detail pages...
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interesting info 
